Some businesses buy one or two outdoor signs and forget about them. By doing so, they miss a valuable opportunity to better their business. Outdoor business signs aren’t a one-time investment. By focusing on them, you can achieve at least five of your business goals. Here’s why you should invest in outdoor building signage.
1. Spread Brand Awareness
New and existing locations benefit from more or larger outdoor building signage, in order to communicate their brand message to more people. The best outdoor building signs are readable from afar, to spread your brand presence as far as possible.
2. Send A Complex Message
Outdoor digital signage has come a long way. Now you can use digital signs to display complex, changing, lighted graphics. The options are endless, and you don’t even have to create something from scratch. You can replicate the images in your pamphlet or website on the sign.
3. Bring in Foot Traffic
Those who are walking and driving by your business get used to the same old signs. New signs, or those that can be changed like outdoor digital signage and monument signs, catch attention much easier. When you change up your outdoor signs, you’ll get more traffic.
4. Better Promote Sales
Seasonal events and sales events should be visible to those outside your building, so they are tempted to come inside and check them out.
5. Get Cost-Effective, Year-Round Marketing
Outdoor signs don’t have to break your budget. Vinyl banners, post and panel, and other relatively inexpensive sign options can give you year-round marketing for less.
Choose 4 Directions For New Outdoor Signs
Outdoor building signage can be even more useful when well-designed. Reach out to us at 4Directions to talk about your outdoor sign needs. We know which types of outdoor signs will give your business the best return on investment.