Blog

Custom signs for business
Uncategorized

What Can Custom Signs Do for a Business

The benefits of personalized signs are limitless for businesses of all types. Unfortunately, for many business-owners, signage doesn’t rank high among their marketing priorities. But it should! Various types of signs can help businesses in so many ways, from increasing revenue to improving customer experiences. At 4 Directions Signs & Graphics, we work closely with Folsom businesses on custom signs that get noticed. Below are some ways that personalized signs are benefitting these businesses. Gain a Competitive Advantage With many businesses focused on traditional, non-visual forms of marketing, signage offers a unique way to stand out. Plus, you can take

Read More »
Microsoft Lobby Signs
Uncategorized

5 Benefits of Lobby Signs that You Must Know!

Take a minute to consider if your lobby is creating a warm welcome for guests. Are blank walls and generic artwork the first thing customers see when they enter your business? First impressions happen quickly so it’s essential that your lobby leaves a lasting and positive impact among guests. With custom lobby signage, you can turn a bland lobby into a welcoming one. Not only will you be able to reinforce your brand, but you can also provide much-needed information and direction when guests arrive. Below are five reasons why these signs have the power to benefit every type of

Read More »
Engaging vinyl wall decals and graphics
Wall Graphics

Turn Empty Walls into Creative Canvases by using Wall Graphics

The walls in your business are valuable real estate. You could be using these blank spaces to promote your brand and create a positive environment for workers and customers alike. Vinyl wall graphics make it easy to do just that. No matter what type of business you own, you could be putting your walls to use. Below are just a few ideas on how you can use your walls to wow customers, motivate employees and even boost your sales. Transform Common Areas with Words If your business welcomes guests into a lobby, you have a great opportunity to showcase a

Read More »
Custom Office Signs
Office Signs

3 Tips to Formulate the Right Mix of Office Signs for Your Business

Are business signs a tactic in your marketing strategy? Banners, billboards and outdoor signs are often considered for external promotion. Indoor signs, however, can be just as powerful. Within your office, business signs have the power to welcome guests, create a positive first impression and encourage employees. Whether you’re looking to revisit your office’s existing signage or create new, custom signs, read on. Our team at 4 Directions Signs & Graphics in Folsom recommends the following signage tips. Keep Branding Consistent Whether you are labelling meeting rooms, directing guests to the elevator or pointing towards the lobby, keep your signage

Read More »
Lighted modern wayfinding signage
Wayfinding Signage

Wayfinding Signage: Lead Your Customers in the Right Direction

Directional signs play an important role both inside and outside your business. These signs can help potential customers find your location and improve their experience once they arrive. Imagine seeing outdoor signs to alert you to a new fitness center in your community. Your interest is high, so you decide to check it out. Then, once inside, interior wayfinding signage helps you find your way to the locker room, basketball court and pool. Directional signs have benefits for all kinds of businesses. Here are just a few ways that these signs are helping businesses in Sacramento & Folsom. Bring in

Read More »
Commercial vehicle wraps and graphics
Vehicle Wraps

3 Tips to Create Stunning Vehicle Lettering

Your company’s fleet could be used as a mobile marketing tool. Whether vehicles are parked or travelling on the road, custom car and truck lettering will showcase your brand to the community. Many Folsom and Sacramento businesses are outfitting their fleets with vinyl lettering that commands attention. If you’re considering adding vinyl vehicle lettering to your fleet, read on for three essential tips from the expert team at 4 Directions Signs & Graphics. 1. Keep Messages Simple Motorists need to keep their eyes on the road. If they pass your fleet, they only have a quick second to read messages

Read More »
Custom Outdoor Business Signs
Outdoor Signs

How Outdoor Digital Signage Can Benefit Your Business

Outdoor signs have proven to be a powerful marketing tool for many businesses. Nowhere is this more evident than the Las Vegas strip where hotels, restaurants, and other establishments use bold, bright imagery on their signs to stand out in a crowded market. Whether your potential customers are passing by on foot or in a car, it’s hard to miss a bright, shining sign with your company’s message. Especially when compared to traditional signs and banners, digital sign displays are dynamic and eye-catching. Here are a few more reasons why local businesses in Sacramento & Folsom are turning to digital

Read More »
ADA Compliant Bathroom Signs
ADA signs

How ADA Compliant Signs are Changing with Time

It has been some time since the ADA came into effect, but compliance is still critical. The ADA stands for the Americans with Disabilities Act — a law passed in 1990 that aims to ensure people with disabilities can enjoy life like everyone else. Part of this law requires businesses to be accessible in many ways, including signage. ADA signs must follow the latest regulations to be compliant. Businesses should monitor for changes through the United States Access Board to avoid fines and penalties. Below are some key details to be mindful of when it comes to ADA compliant signs.

Read More »
wayfinding signage Folsom
Wayfinding Signage

How Interactive Wayfinding Signage Improves Customer Experience

Have you ever stood in front of a huge directory sign in Folsom or Sacramento and felt a little lost? Signs that list dozens or hundreds of offices, stores, or other locations are often more overwhelming than they are helpful. The issue is your customer or guests may need all that information in order to find what they are looking for. So how do you make the sign a little easier to use so that your customer feels welcome and at ease? Use interactive wayfinding signage. Display a Map to Guide Customers In complex, busy properties, such as malls, your

Read More »
Window Graphics Folsom
Window Graphics

Want More Attention for Your Business? Get Window Graphics

Businesses today are in a constant battle for attention in their crowded marketplace. They simply can’t afford to let an opportunity pass by that can get them more attention and bring customers through their doors. Unique window graphics are one such option that can help you upgrade your marketing efforts, bring more attention towards your business, and most importantly draw foot traffic into your office or retail store. How Storefront Window Graphics Generate Quality Leads Online marketing has become very powerful, but in the retail industry, you can’t totally rely on online promotions and let go of storefront window graphics.

Read More »

Join the Conversation

Learn how our custom
signs can support your business

Request a
complimentary quote