Outdoor signs and building signs are often the first way people become familiar with your brand, which makes them an important part of your overall marketing strategy. In addition to helping you reach your branding goals, custom outdoor signs allow you to take ownership of your workspace and establish credibility. However, they also have the power to work hard for your business by carrying out a multitude of tasks, such as helping customers navigate your property, promoting sales and events, and communicating important information, such as your phone number and business hours. High-quality exterior building signs will pique community interest in your business and let people know that you’re nearby, which can lead to increased foot traffic and more sales opportunities.
Your company’s outdoor building signs should be customized with your brand’s colors, logo, and font to enhance your marketing efforts and raise brand awareness. From temporary signs to permanent building signs, the experts at 4 Directions Signs & Graphics in Folsom can help you create the custom signage you need. Learn more about our range of outdoor signage solutions and contact us for a complimentary consultation.
Always Live – Outdoor building signs are active from the moment they are installed. They help businesses to gain attention and it continues 24×7 until they are removed or replaced with another sign. A well-made lighted outdoor sign leaves a lasting impression on potential customers and in most cases, it is their first interaction with the brand. For an outdoor sign to be effective it is important that they are placed at the right location and their message is clear and concise.
Bring New Customers – Exterior building signs are all about putting your brand in front of your customers. They spread awareness about a business and attract new customers towards your office or stores. They are a great option to highlight ongoing promotions and to attract visitors for impulse buying. Outdoor business signs are also used to showcase upcoming events, new store openings or anything that a business wants to communicate to their customers.
Spread Awareness – For any person to make a purchase, they must be aware of the brand. People buying things from an unknown brand is a rare thing. Outdoor signs help businesses by making their potential customers aware of their brand. They offer great visibility and that exposes the would-be customers to the brand’s message and logo for a longer time. This leaves a mark on their memory and next time, when they are looking for a product or service you offer, chances are bright that your brand’s name will pop up in their minds.
Cost-Effective Advertising – It is one of the most cost-effective forms of advertising. In this digital age, brands are trying to communicate with their potential customers through online advertisements, television ads, and radio ads. Custom building signs are an expensive proposition as the ad will show only until you pay for it. In case of outdoor signs, once you install them, your brand gets impressions until it is removed or replaced without any additional costs.