Take a minute to consider if your lobby is creating a warm welcome for guests. Are blank walls and generic artwork the first thing customers see when they enter your business? First impressions happen quickly so it’s essential that your lobby leaves a lasting and positive impact among guests.
With custom lobby signage, you can turn a bland lobby into a welcoming one. Not only will you be able to reinforce your brand, but you can also provide much-needed information and direction when guests arrive.
Below are five reasons why these signs have the power to benefit every type of business.
1. Create a Welcoming Environment
Walking into a bare lobby won’t put many people at ease. Medical clinics, office buildings, and other businesses with a waiting room will benefit from a calm and comfortable environment. You can warm up the space and reassure waiting guests with professional lobby signs.
2. Tell Your Brand’s Story
You have a unique opportunity to let guests know who you are and what you do when they enter your business. Take advantage of this unique branding opportunity to display signage with your logo and motto to reinforce what your business is all about.
3. Tell Guests Where to Go
With custom lobby signage, you can direct guests where they need to go when they arrive at your location. Perhaps you want to point out where the elevators are in your office. In a retail store, you can direct customers where to find certain products or restrooms. Don’t leave guests stranded; improve their experience by helping them to find their way.
4. Provide a Helping Hand
If you want guests to take certain actions when they arrive, office lobby signs can help. In an office, you may want them to head directly to the boardroom. In an auto shop, you may want them to take a number for service. In a medical office, patients may need to sanitize their hands upon arriving. No matter your business, signage can help guests take action when they arrive.
5. Display Your Awards
As a business owner, you’ve worked hard to achieve success. Don’t be afraid to display these accolades proudly. With office lobby signs, you can showcase your accomplishments. This can improve the trustworthiness of your brand and even spark conversations with visiting clients and stakeholders.
Contact 4 Directions Signs & Graphics for Custom Signage
At 4 Directions Signs & Graphics, we have years of experience providing custom signs for all types of businesses in Folsom and Sacramento, CA. In addition to lobby signage, we also specialize in ADA signs, window graphics, vehicle wraps and more. If you’re ready to take advantage of signage in your lobby, give us a call for a free quote.