Smart and successful entrepreneurs adapt easily to changing consumer behavior and technological advancements in order to innovatively and effectively communicate with them.
Outdoor digital signage is an electronic display platform that showcases high-resolution videos, photos, text, and graphics. By 2020, it has been speculated that this advertising medium will be worth over 20 million dollars. In other words, its popularity among brick and mortar businesses will continue to rise amidst the explosion of online marketing.
What truly sets digital signs apart from other signage is that you can display several ads and change them as often as you need to without having to spend too much. This is great for limited-time promotions, seasonal advertisements, and new launches. It’s also very effective in testing out whether certain ads have positive responses or not. And if it’s the latter, you can easily swap things out and replace it with another ad that might work better.
With digital signs, you no longer must pay for screen time or cost per click. Furthermore, it’s made to be resistant to harsh weather conditions so you don’t have to replace or repair them as often. Digital signs are also perfect for businesses that have a number of branches because updating or changing ads is just a few clicks away from a remote location.
Outdoor digital signage are typically bright and vibrant which catches the attention of the public, even from a distance. This can help your establishment stand out from competitors. According to Intel, outdoor digital signage has over 400% more views than your average static sign. This because humans are wired to pay more attention to motion. With outdoor digital signage you can showcase fun and interactive media which can pique the interest of your potential customers. You can even feature impactful ads that leave a positive impression on your consumers.
You can influence the purchase behavior of your consumers through digital signs. Digital signage may help increase overall sales volume. Display best-selling products and services, sales, new releases, seasonal promos, and limited time offers. You can even highlight specific products and services that aren’t very popular to help increase their sales. Be sure to focus on their unique and important features, as well as the benefits that consumers can acquire when they choose to purchase it.
If you’re looking for a reliable company serving Folsom and Sacramento, then check out 4 Directions Signs & Graphics. We’re one of the best full-service sign companies in California. We take pride in producing high-quality and hardwearing outdoor digital signage. We design, install, and repair signage as well. This saves you the hassle of having to look for another company to do certain jobs because we can do it all for you.
Our objective is to help your business achieve its marketing goals through our sign solutions. This is the reason why our team of experts goes above and beyond in meeting or even exceeding your expectations. With strategic planning, we can guarantee that projects are completed on schedule, every time.
Looking to learn more?