At 4 Direction Signs & Graphics we focus on creating unique trade show booth displays that prompt a conversation with your audience. Engaging your audience at the event is a surefire way to make a lasting connection and win over their loyalty to your brand for the long-haul. While having knowledgeable and friendly staff at the booth will help, the actual design of your trade show exhibit booth display can help engage people too. Here’s how we make engaging trade show booths in Folsom and Sacramento.
Offer Actual Seating
During a trade show or any other event, people quickly get tired of standing. Seating is at a premium, and at very crowded events people will take any opportunity to sit. If you have the space to offer seating in your booth design, you can encourage people to talk to you, and make those who are already talking to you more comfortable.
Prompt Questions with Your Display
Sometimes people just don’t know how to get the conversation started, even if they are curious about your business. Print starter questions onto your trade show booth displays so that people who want to talk have somewhere to start. When you phrase a question right, it can even promote your product or service. For example: “Ask us about our five-star review from this reputable source.”
Encourage Curiosity
Use trade show booth display racks to offer real products or other conversation starters. Let your audience touch and hold them, to discover what your product feels like. If you don’t offer a product, you can often find a way to have enticing physical objects that are connected to your service. If you offer catering, bring your most beautiful serving dishes. If you offer print services, bring some interesting prints.
Think Outside the Box with 4 Directions Signs & Graphics
If you are looking for tradeshow exhibit booth displays in Folsom and Sacramento, work with us at 4 Directions Signs and Graphics. We’re always excited to make something that is truly a unique experience. Plus, we’re up to date on the latest display elements, such as trade show booth display racks, to help you stand out. Reach out to us or visit our location in Folsom and Sacramento today.
