There are so many interior sign options, from temporary signs that draw attention to your clearance sales, to permanent lit lobby signs that build your brand. From the many options, how do you know which interior business signs are right for you?
To start with you will need a set of different signs to support all your different business goals. This should be relatively unified in design. In an office, you want sign consistency, so they look planned and match the aesthetics. In a retail environment, where people are used to very attention-grabbing signs, you have more flexibility. Still, that doesn’t answer the question of exactly which interior signs are right for you. Here are a few things you should consider.
Consider Your Branding Opportunities
Every business should include branding signs in their interior sign set. These signs help set a branded atmosphere for your store or office. They help your business connect with your customers and make a stronger impression on them. If you have a lobby space, a lobby sign is a great branding sign for you. If not, other interior signs such as wall graphics or banners may work better for you.
Support Your Sales
Your indoor signage should also support your sales team in their efforts. The type of indoor sign that will best drive sales depends on what you’re selling. For example, restaurants can use menu signs to generate interest in their offerings and promote their specials. However, you wouldn’t use a menu sign in an accounting office; there you might use custom signs to promote specific services at the front desk.
Fulfill Your ADA Obligations
Businesses in Folsom and Sacramento, like the rest of the United States, are required to meet the sign rules of the Americans with Disabilities Act (ADA). Some indoor signage, such as bathroom signs and permanent office signs must be ADA compliant. Your exact needs will depend on your building. It’s a good idea to go over your ADA signs needs with a professional before you decide on any other signs, as you may get fined if you don’t have ADA signs.
Get All 4 Directions Covered with Interior Signs
There are many more interior business signs to explore. Why not get expert guidance? The sign designers at 4 Directions Signs & Graphics can help you choose the right interior signs for your property and business. Call us and get some incredible sign ideas.