Outdoor signs have proven to be a powerful marketing tool for many businesses. Nowhere is this more evident than the Las Vegas strip where hotels, restaurants, and other establishments use bold, bright imagery on their signs to stand out in a crowded market.
Whether your potential customers are passing by on foot or in a car, it’s hard to miss a bright, shining sign with your company’s message. Especially when compared to traditional signs and banners, digital sign displays are dynamic and eye-catching.
Here are a few more reasons why local businesses in Sacramento & Folsom are turning to digital displays.
Increase Your Exposure
Outdoor Digital Signs catch potential customers at a crucial time. Since they’re so close to your establishment, it’s likely they’ll act on what they see and come on in. The bright displays are also hard to miss, meaning you can increase the frequency of your sign being seen when compared to traditional advertising. The signs can showcase motion, color and contrast to catch the eye, which simply cannot be said for static signage.
With digital, lighted letter signs, you have the flexibility to modify your display. If you have purchased print, radio or TV advertising, it can be difficult to change your ads on the fly — and costly too. But with digital signs, you can upload new, custom content whenever you want.
Restaurants can change their displays to reflect a new menu and theatres can highlight the next upcoming showtime. Whether your business wants to change its promotion or simply update information, digital sign displays offer that flexibility.
Return on Investment
Since digital displays are bound to bring more traffic to your business, the investment is sure to pay off. The flexibility that these signs offer to promote multiple, rotating messages at once simply cannot compare to a static billboard. The construction of lighted letter signs is also rigged so that it can withstand weather and outdoor elements, meaning they’ll continue to showcase your messaging all year long.
Outdoor Digital Signage for Your Sacramento & Folsom Businesses
Professional, custom signs from 4 Directions Signs & Graphics are sure to get noticed. We specialize in all types of outdoor and indoor signage to suit your specific business needs. From design to creation, installation and maintenance, we take care of the entire process so that you can focus on your business.
Contact us to request a free quote.