Brand perception is powerful. The right perception can help you gain and keep more customers. However, brands often find that they have made a mistake in crafting their brand, and need to make subtle, or total, changes.
If you need to change your brand perception, you’ll need a suite of marketing materials to help you. Outdoor signs should be a key piece of your plan. Here’s how they can help change the way people see your brand.
Introduce a New Look
Often, part of changing how people see your brand is changing the visuals, or the logo, stylization of the brand name, and potentially other elements of your brand. When you make visual changes outdoor business signs can help you communicate your new look quickly and to a ton of people.
Change Your Location
Many businesses have made the mistake of including their location in their name, only to have to change their location or service area. In this case, you need to make a big impression in a new area. If you’ve moved your brand to Folsom & Sacramento, or expanded beyond them, you can use outdoor business signs to create a presence in your new home. Or, use them to promote that you’re now serving new areas, or have an online store.
Bring Old Customers Up to Speed
New and current customers will come into contact with your new branding all the time, on your website, in your store, and on social media. But, how do you re-introduce your new brand to old customers who may have been lost due to your brand image problems? Outdoor welcome signs are a great option to engage long-time customers who still drive or walk by your business.
Attract More Attention
When you’re making brand image changes, you want to do it as quickly as possible in order to maximize the value of your new brand design. So, you want to create as many impressions as possible. Outdoor welcome signs are great for getting more attention inexpensively.
Change Your Brand Perception with 4 Directions Signs & Graphics
Get the design that you need to change your brand perception and the outdoor signs to make it happen from the sign experts at 4 Directions Signs & Graphics. Also talk to us now about what other sign options may work to help your business be better understood.